Conventions

• It must be eye catching and captivating to the audience
• There must be a focal picture that will draw in the audiences eye
• The title is displayed in a large, eye-catching font
• It clearly defines the film’s genre
• The poster should be designed to attract the largest audience possible
• There is usually an indication of when the film is being released – either a date or ‘Coming Soon’, although they are sometimes less specific, for example they might say ‘In Cinemas This Summer’
• Information on the Directors and Production Company is often displayed in a billing block at the bottom of the poster
• There could be reviews or titles of other films that the company has made