Conventions

  • Masthead – features on all magazine covers, usually at the top of thepage and indicates which magazine it is e.g. Empire or Vogue. This should be the largest text on the page and it can reflect the audience itcaters for.
  • Image – this image should reflect the audience and also the style of the magazine. The main image is usually a mid-shot and should reflect on what the film featured is about. This usually involves the main actor from the film featured.
  • Buzz words’ – these involve ‘free’ and ‘exclusive’ which capture the readers attention and want to buy the magazine.
  • Anchorage text – the text that often overlaps the image to tell what the story inside will involve, this could be a quote taken from the interview inside.
  • Banner – gives overall information about the magazine and what will be found inside.
  • Barcode, date, issue number – something every magazine has and is needed.

Eg.

Empire Cinema Magazine – is a British film magazine which is issued every month by Bauer Consumer Media. Empire was first published in 1989. It is the biggest selling film magazine in Britain and is also published in America, Australia, Turkey, Russia and Portugal. As well as film news, previews and reviews, Empire has some unique regular features. Each issue features a Classic Scene which involves a transcript from a notable film scene.