The title is written in white to contrast again the dark coloured background. It uses capitalisation and a simple font to make it very easy to read and clear for the audience who are only viewing it quickly i.e. in a car situation. It is slightly edited to look likes its worn out however it is still kept simple and plain. The release date is very important as it’s the thing people will look for if thy are interest inn the campaign, by putting it in bold orange against the black background it is hard to miss and stands out. By including the date, the audience may start to see if they can pre-book it early or wait to see It the minute it comes out.
The main image used on the poster is of the main character and very well-known actor Daniel Craig. As the bond films are well known this image will instantly attract attention. By seeing it, it will make people aware of a new bond film and encourage them to learn more about it and remember the release date to see it when it comes out. He is wearing a smart suit and looks very professional suggesting business and importance and the black contrast against the white in the background making him seem even more superior. The colours used on this poster are kept simple and classy using just black and white. It looks very smart and sophisticated and not tacky in any way. It doesn’t have anything cheery or bubbly about it suggesting it focuses on more serious matters and makes it clear the film is not a comedy. By using this colour scheme it also matches the characters suit and is all kept very simple and easy to view. The image in the background shows London in black and white and the union jack is the only thing in colour to make it really stand out. This informs the audience of the main setting in the film and suggests it could be very British as the flag has been made to really stand out.
The use of the gun as a prop for the main character makes it easy for the audience to establish the genre of the film. With a gun involved it would suggest action/thriller. Viewers can then instantly decide if they like this genre or not and if they do it will encourage them to want to see the film . Release date – this is very important as it’s the thing people will look for if they are interested in the campaign, by putting it in a bold orange against the black background it is hard to miss and stands out. By including this date, people may start to see if they can pre-book tickets or wait to see it the minute it comes out.
Skylar Brady 